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The web, without the jargon.
Practical articles on websites, SEO, speed and online stores. Written for business owners, not developers.
GuideHow much does a website cost?Price ranges, what affects the price and hidden costs.Read the guide →GuideGoogle Business Profile in 6 stepsHow customers find you on Google Maps.Read the guide →Websites · 24 September 2026Building a website with WordPress: when it pays offWordPress powers a large part of the web, but it isn't the answer to everything. Where it really shines, where it hurts, what maintenance costs and when a custom solution is cheaper.Read the article →AI · 19 September 2026An AI chatbot on your website: when it pays off and when it doesn'tHow a modern chatbot answers from your content and so can't make up a price, where it actually helps, when it's money thrown away and what to measure.Read the article →SEO · 19 September 2026Core Web Vitals 2026: what Google actually measuresLCP, INP and CLS without the jargon: what each one measures, what breaks it and in what order to fix them for the biggest impact.Read the article →Online stores · 19 September 2026Your own online store or a marketplace?Commissions, data ownership and who owns the customer. Six questions that decide it, instead of one number that means something different for every business.Read the article →
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